Product Vision & Roadmap
Setting a clear product vision and translating it into a roadmap the entire organisation gets behind. Priorities that hold, even when pressure mounts.
Sound familiar?
Recognise these
Recognise these
signals?
These are the signals clients mention most often before reaching out.
The roadmap keeps slipping
There's a plan, but priorities shift every sprint. Features get half-built, deadlines slip and stakeholders lose confidence. Every quarter without clear priorities costs your team weeks of rework.
The team is busy but not shipping
Developers are working hard, sprints are full, but at the end of the month there's little working software to show. Everyone is busy, nobody is delivering. Busy teams without focus burn budget without delivering value.
Business and tech don't understand each other
Stakeholders ask for one thing, the team builds another. You need a translator who understands both worlds and communicates clearly, without jargon. Misalignment between business and tech leads to products nobody asked for.
You're missing a senior product leader
Someone who doesn't just manage a backlog, but rolls up their sleeves and delivers results. No months of onboarding, productive from day one. Without senior product leadership, good developers leave.
Expertise
7 sectors. 14+ products.
7 sectors. 14+ products.
Always with results.
22+ years building digital products across 7 sectors. Not from behind a desk, with my feet in the trenches. That gives something no course can teach: spotting patterns that industry insiders miss, switching faster, and seeing risks before they surface.
Agile & SAFe Delivery
From a Scrum team of 5 to SAFe PI Planning with 160+ people. Not textbook theory, but proven approaches from the field.
Stakeholder Management
Building alignment at every level: from the boardroom to the development standup, from investors to end users.
Analysis & Requirements
Breaking down vague requirements into sharp user stories with acceptance criteria that leave no room for interpretation.
Team Building & Leadership
Setting up, coaching and growing multidisciplinary teams to high-performing. Experience with NL and international remote teams up to 46 members.
Go-to-Market & Growth
From technically ready to commercially successful. Closing partnerships, launching, onboarding and scaling. The full journey through to growth.
Testimonials
What others
What others
say
“Simon isn’t someone you can put in a single box; he is extremely agile and has a broad interest in the full spectrum of creating business solutions with software. He has a quick and adaptable understanding of the business, and can motivate people to walk the extra mile. Simon can realize things where politics are involved and where some people might think that things cannot be realized. I will recommend Simon to everyone... who can manage all his ideas, energy and positive drive. Thankful that I have been part of his career!”
“I got to know Simon professionally as a highly driven and enthusiastic individual. A good skillset alone isn’t enough; drive and passion come naturally to Simon and propel him towards his goals. With his strong combination of technical and commercial knowledge, Simon knows exactly how to get organizations on board with his ideas. Through his personal approach, Simon quickly integrates into any team. I admire his calm demeanor and empathy, which were incredibly valuable additions to our team.”
“I have come to know you as an energetic, ambitious guy leading the team through challenging times. With your sharp daily stand-ups, focus on development and absolute decisiveness when it comes to operational issues, you have been an example to others. I know we’ll meet again some sunny day. Keep smiling through. Just like you always do. Keep going and keep in touch.”
“I had the pleasure of working with Simon over the past 1.5 years. He possesses broad expertise and effortlessly bridges the gap between IT (development) and Commerce. He thinks like an entrepreneur and has a sharp commercial eye. Furthermore, he is creative and innovative, presenting his ideas with clarity and contagious enthusiasm, both internally and externally. As a direct colleague, he is very sociable and highly committed. A great guy!”
Clients
Worked
Worked
with
From Vattenfall to MyDish. Enterprise governance at startup speed.
From building an online game at 13 to leading enterprise product teams. There's a story behind it.
Read my story
FAQ
Frequently Asked
Frequently Asked
Questions
What does a freelance Product Owner actually do?
I join your team and take full ownership of the product. That means: shaping the product vision and roadmap, prioritising the backlog, aligning stakeholders and driving the development team to ship working software every sprint. The difference with a permanent PO? I bring experience from 7 industries and deliver value from day one.
What are your rates?
For interim engagements I work on an hourly basis. Short project, small commitment. Longer collaboration, better terms. For advisory and workshops, fixed-price agreements are available. Prefer to discuss what fits your situation? The first conversation is always free.
When are you available for a project?
For consultancy, strategy advice or a sparring partner, I am available immediately. For a full-time or part-time engagement, the earliest availability is Q1 2027. Based in the Netherlands, working hybrid.
Which industries do you have experience in?
E-commerce, energy and e-mobility, healthcare, banking, EdTech, real estate and hospitality. From series-A startups to enterprise organisations like Vattenfall, ABN AMRO and IBM. After 7 industries and 14+ products, I spot patterns that industry insiders miss. New sector? I get up to speed fast, precisely because I'm not locked into industry assumptions.
Why hire a freelance PO instead of a permanent one?
Not better, but different. A freelance Product Owner brings fresh eyes, cross-sector experience and immediate impact. No months of onboarding, but value from sprint one.
How long does a typical engagement last?
It depends. A strategy advisory or workshop can be done in two weeks. An interim PO role typically runs 6 to 12 months, sometimes longer. I'm flexible in setup: full-time embedded, a few days per week, or project-based. We'll discuss what fits your situation in the first conversation.
Do you work remotely or only on-site?
Hybrid is the default: a mix of on-site and remote. Based in Amsterdam, travels across the Netherlands. Key moments like PI Planning and sprint reviews preferably face-to-face.
What do the first two weeks look like?
Week 1 is discovery: meeting stakeholders, understanding the product and codebase, reviewing the current backlog and mapping the key pain points. Week 2 is action: making the first improvements to the backlog, sharpening sprint ceremonies and setting out a plan for the months ahead. No months of onboarding, but immediate grip.
How does the contracting work?
I work as an independent contractor through my own company (Locomojo B.V.). This can be directly via a service agreement, or through an intermediary if your organisation prefers that. Both setups are fully compliant with Dutch freelance regulations (Wet DBA). Most clients hire me directly.
Contact
Tell me about
Tell me about
your product
Looking for a senior interim Product Owner? Or do you have a strategic product question? Let's have a no-obligation conversation about what your product needs.
Consultancy & advisory — available now
Freelance & interim PO — available from Q1 2027