From strategy to execution
Direction, business goals and stakeholder interests translated into working software. No plan that stays on the shelf.
Services
Freelance Product Ownerfor complex teams
22+ years of experience as a Freelance Product Owner, from startup to enterprise. Full ownership of product vision, backlog and delivery when teams don't ship, priorities shift and stakeholders aren't on the same page. No advice from the sidelines, but a senior Product Owner connecting the boardroom to the standup. Says what he thinks, makes decisions and drives the agreed outcome.
Consultancy & advisory · Available now
Freelance & interim PO · Available from Q1 2027
Schedule a call
The core of my work
Three pillars clientskeep coming back to
Technical credibility
Understanding cloud (Azure, Google Cloud), API management and integrations, containers and CI/CD, on-premise legacy (MainFrame, Midrange, Cobol) and DevOps well enough to make sharp choices with teams. Not coding myself, but carrying architecture discussions.
Delivery in corporate complexity
Getting movement in environments with many stakeholders, dependencies, governance and legacy. Without becoming political.
Services
Three forms ofcollaboration
Each form is a separate engagement with its own scope, goal and deliverable. No open-ended commitments. No ambiguous employment status.
Hourly rate
Interim Product Owner
Temporary product ownership. Full ownership of vision, roadmap and backlog. For greenfield teams or teams that need fresh direction.
- 3 to 12 months, hybrid working week
- On an hourly basis, flexibly deployable
- Clear handover to a permanent PO on departure
Fits: a product that needs direction, transformation, building a new team from zero.
Fixed price
Product Consultancy
A short, sharply scoped engagement with a tangible outcome. Discovery, roadmap audit, backlog cleanup or product organisation review.
- 2 to 8 weeks
- Concrete end result: report, roadmap or operating model
- With or without ongoing implementation support
Fits: need a second opinion, stuck backlog, course correction.
Monthly retainer
Sparring partner
A regular cadence of 1-on-1 conversations with a Product Lead, Head of Product or CPO. A sounding board for tough decisions, scope conflicts and organisational questions.
- 1 to 2 hours per week or per fortnight
- Confidential, independent of the team
- Find your own voice again, not someone else's
Fits: new in a product role, lonely at the top, complex stakeholder arena.
Engagement through a B2B agreement between Locomojo B.V. and the client. Clear scope, expected outcome, duration and working arrangement per engagement. Working method aligned with the Dutch Wet DBA: concrete, transparent and assessable by HR, procurement and compliance. If the collaboration continues, we update or create a new assignment description for the next phase.
How I work
From ambitionto delivery
From short advisory engagements to interim roles of several months, I run every project through these four steps. Not as a rigid methodology, but as a way to prevent us asking in sprint three what we're building and why.
Frameworks are tools, not goals. I adapt Scrum and SAFe to fit your organisation, not the other way around. And when things get tough, I don't dance around the issue. I say what I think, make decisions and keep building.
See my full background
01
Vision → Validation
Interviews with decision-makers and key users, not only with the loudest stakeholders. Hypotheses about value are made explicit and tested with mock-ups and customer tests before sprint 1. Non-working assumptions drop off early and cheap. This is not a PowerPoint exercise, it is a working document that guides every sprint decision. Priorities are set based on value, feasibility and strategic fit.
02
Stakeholders → Alignment
From the boardroom to the development standup. I get decision-makers in the room, make trade-offs explicit and make sure everyone knows what is being built and why. I translate business needs into technical requirements and technical challenges into business language. No jargon, no detours. Clear, straightforward and understandable for everyone.
03
Backlog → Delivery
A well-structured backlog is the engine of a team that actually ships. I write sharp user stories with clear acceptance criteria, facilitate refinement sessions and make sure the development team knows exactly what they are building each sprint, for whom and why it matters. Hard prioritisation is part of the deal: saying no to good ideas so we can ship great ones.
04
Launch → Growth
Shipping is not the finish line. It is where the real work begins. I define go-to-market strategies, set up feedback loops with real users and use data to iterate and improve. From closing commercial partnerships to onboarding the first customers and setting up a reseller network. The assignment is complete when the product flies on its own.
What to expect
The firstfour weeks
No ramp-up without results. The first month follows a set rhythm: first understand and plan, then act and evaluate.
Week 1-2
Discovery + plan
- Stakeholder interviews with decision-makers, team leads and end users
- Analysis of the current product, backlog, team structure and development process
- Risk and dependency analysis
- Sharp diagnosis: where is the pressure, what is building up
- Early recommendations aligned with leadership
- Draft roadmap and adjusted backlog presented
Week 3-4
Action + first output
- First sprint with the new approach in motion
- Backlog restructured with clear user stories and acceptance criteria
- First quick wins where possible, visible to stakeholders
- Clear decision on the next steps and sprint focus
- Evaluate together: is the direction right, does the collaboration work. No lock-in either way
Sector experience
Proven across9 industries
Working across sectors isn't scattered focus, it's adaptability. Patterns from media transfer to banking, from banking to healthcare. The method stays constant, the context shifts.
E-commerce
Product Owner at The Learning Network (Van Dijk Educatie), one of the largest e-commerce players in the Netherlands: €300 million annual revenue, three own and hundreds of white-label webshops. New e-commerce platform on Azure with single sign-on for pupils and teachers; from #21 to #7 in the Twinkle100 (2015 to 2016), as PO on three product lines. Before that MyStudyBook: a comparison platform for textbooks with Bol.com as commercial partner.
Energy & eMobility
Senior Product Owner Home Energy Management & eMobility B2C at Vattenfall, since February 2023 in three consecutive, clearly scoped engagements. Portfolio: charging stations, energy contracts for EV drivers, smart charging, solar charging and grid-balance charging sessions through MijnVattenfall and the Vattenfall app. Delivered 2 of the 3 Vattenfall NL product launches of 2024; since 2026 responsible for integrating the Kraken platform and Home Energy Management into the Vattenfall app.
Healthcare
Senior Product Owner at Orthocenter: renewed Smile 2.0, the practice management system for 52 orthodontic practices, on Silicon Low Code with Fenetre’s external development team. Before that Lead Product Owner and management team member with P&L at PinkRoccade Healthcare, with four custom products managed by one DevOps team; there a backlog of 1,600 items was reduced to 150 usable stories.
Banking & Finance
Service Delivery Squad Leader / First Line Manager at IBM/Kyndryl for ABN AMRO: P&L and HR responsible for three Agile DevOps teams with 36 members in the Netherlands and India. Designed and rolled out a Cloud and Scrum learning programme for 160+ FTE; kept MainFrame and Midrange banking applications running during the migration to Azure Cloud.
EdTech
Software Development Manager & Senior Product Owner at Iddink Group (Sanoma Learning), which serves more than 2 million users daily through Iddink, Eduarte and Magister. Restructured four Scrum DevOps teams (27 Dutch and 19 Indian members) and implemented SAFe across four teams in two countries. The DMCT/JIT procurement platform handles daily peaks of tens of millions of requests for 600,000+ students and saved millions of euros in licence costs across the education chain through a new licensing model.
Real Estate
Senior Product Owner at Mileway (Blackstone), Europe’s largest last-mile real estate company with 380+ employees in 10 countries. Took two Agile DevOps teams (Knowledge Management and Productivity & Collaboration) from ad-hoc requests to a structured product approach; deployed AI document recognition and classification, live on Azure and SharePoint.
Hospitality
Co-founder, director and Senior Product Owner of MyDish, an e-commerce platform for hospitality; partnerships include Lightspeed POS, Adyen and Lavazza. Cut the administrative time of serving staff by 40 to 60%, timed and validated across several types of restaurants.
Media
Product Owner at Kinetic Worldwide (GroupM) and Senior Product Owner SEO at Automotive MediaVentions (DPG Media), plus a commercial role at 538Groep / Talpa Radio. At DPG Media, from separate SEO per label to one central SEO team for Gaspedaal, AutoTrack and AutoWereld.
Gaming
Where it started: Maffia World, a text-based MMORPG, built from A to Z at age thirteen (2004) in PHP and MySQL. Grew in 2005 into one of the most visited websites in the Netherlands, with thousands of daily players; micropayments through premium-rate 0900 numbers and an early partnership with Mollie.
Deliverables
What youcan expect
Here's what's in place when I leave, whether it was a workshop or a year-long interim role. Four things that make a difference the day after and keep working once I'm gone.
Working software. That's what counts.
No endless meeting structures or non-committal PowerPoints. The focus is on making decisions, getting teams moving and delivering working software. With vision, structure and a team that knows exactly where it's heading.
Product vision & roadmap
A clear vision and roadmap everyone commits to. Linked to business goals, broken into actionable increments, validated with stakeholders before I leave.
Stakeholder alignment
Leadership, team and users on the same page about what gets built and why. Steady rhythm of updates, transparent decision-making, no late surprises.
Working Agile delivery
A backlog that adds up, sprints that deliver, ceremonies that add value. Scrum or SAFe tailored to your context, not dogmatic but working.
Self-sufficient team after I leave
No dependency created. Documentation, coaching and structured handover so the team keeps delivering once I'm gone. Metric agreed upfront, reported weekly.
Contact
Let's talk aboutyour situation
Describe your situation. I respond within 24 hours on working days.
Consultancy & advisory · Available now
Freelance & interim PO · available from Q1 2027