Building products sinceage thirteen

Maffia World, built from scratch in PHP and MySQL at age thirteen. By 2005 one of the most visited websites in the Netherlands, with thousands of daily players. Micropayments via 0900 numbers, pioneering work with Mollie long before fintech was a term. Commercial partnerships with Procter & Gamble. An external development team managed, features prioritised through a points system in Excel. The very first backlog, before anyone called it that.

From 2011 the first formal Product Owner role, at Kinetic Worldwide (GroupM): a media asset tool for out-of-home advertising on the Google Maps API. Then MyStudyBook with Bol.com as partner. Nominated for the Amsterdam Student Entrepreneur Award and awarded three prizes at the Bol.com Developer Contest (Best Design, Audience Award and Technology). At 21, founded and led IAA Young Professionals Netherlands: youngest chair ever of the International Advertising Association in the country.

At The Learning Network, product-accountable for three Scrum teams at one of the largest e-commerce players in the Netherlands (€300M in annual revenue). From #21 to #7 in the Twinkle100. A fully new e-commerce platform in Azure Cloud, with SSO for students and teachers, GDPR and security as hard constraints. Then at PinkRoccade Healthcare as Lead Product Owner and management team member. Four custom products in parallel and P&L responsibility; 1,600 items on the backlog on arrival, cut to 150 usable stories through pressure-cooker sessions. Introduced Design First: clients committing contractually before development starts. Legacy replaced step by step through a new API architecture.

The peak of this phase: Iddink Group. Part of the management team, three years, four DevOps teams (46 members across the Netherlands and India), SAFe PI Planning, budget and HR responsibility. DMCT handles daily peaks of tens of millions of requests for 600,000+ students. On arrival, a backlog of thousands of items and Scrum teams split between Operations and Development. What followed: pressure-cooker sessions to cut through the backlog, four domain-owning DevOps teams, a new team built from a POC, DUOstubs for two-week releases and IddinkHub as a self-service API platform on Azure. DMCT/JIT brought a new licensing model that saved millions of euros in licence costs.

At IBM/Kyndryl, Service Delivery Squad Leader for ABN AMRO: three DevOps teams (36 members across the Netherlands and India), P&L responsibility and a Cloud & Scrum learning programme for 160+ people. MainFrame and Midrange banking applications kept operational during the migration to Azure Cloud. At the same time, steered the three teams through the IBM-to-Kyndryl split: three budget rounds, a new domain structure, without operational downtime. Alongside, from April 2020 and in the middle of COVID, co-founded MyDish as his own concept: director and management team member, responsible for product development and operations; partnerships with Lightspeed, Adyen, Lavazza and VHC. At Automotive MediaVentions (DPG Media), consolidated the separate SEO efforts per label into one central SEO team. At Mileway, took two DevOps teams from ad-hoc requests to a structured product approach, with requirements from ten European markets on central tooling. And at Orthocenter, the renewal of the Smile 2.0 practice management system for 52 practices.

Currently Senior Product Owner at Vattenfall for Home Energy Management and eMobility B2C, the third consecutive engagement there; since 2026 responsible for integrating the Kraken platform and Home Energy Management into the Vattenfall app. A greenfield DevOps team set up from scratch: from 0 to 7 FTE (now 8). Portfolio: charging stations, energy contracts for EV drivers, smart charging, solar charging and grid-balance charging sessions, available on MijnVattenfall and in the Vattenfall app. The product roadmap negotiated between commercial, energy trading and regulatory stakeholders: three worlds that rarely read the same timeline, on one roadmap.